£ for £: Measuring the Return on Restaurant Tech in the UK and Europe

Between 2020 and 2025, the UK and European restaurant industry saw a seismic shift in how technology is valued and implemented. Once seen as optional, tech became essential during the pandemic, with investments in online ordering, delivery integration, and contactless payments becoming the norm. Both independent restaurants and chains embraced innovation to boost revenue, efficiency, and customer experience. As tech spend increased, so did ROI for those who adopted it strategically. Despite challenges like platform fragmentation and rising costs, the future points to smarter, more integrated solutions – with AI, automation, and data-led decisions driving the next wave of growth.