What to Expect:
The session kicks off with a high-level discussion on Christmas marketing strategy, followed by a hands-on workshop. Jack will guide you through setting up and optimizing Paid Social campaigns using Meta (Facebook & Instagram) and incorporating CRM for personalized, cohesive messaging.
You’ll also learn how to integrate POS data into your strategy, using customer insights to target audiences with the right messages at the right time, making your holiday campaigns more effective.
Agenda:
- 9:15 AM - 9:30 AM: Welcome & Xmas Marketing Strategy Overview
Hosted by Tech on Toast. Jack Edge will share insights on crafting high-impact Christmas marketing campaigns using Paid Social and CRM. - 9:30 AM - 10:15 AM: Hands-On Workshop: Meta Ads for Xmas
Bring your laptops! Jack will walk you through live creation and optimization of Meta ads, covering audience targeting, ad creatives, and campaign tracking. - 10:15 AM - 10:45 AM: CRM Integration for Customer Targeting
Learn how to use CRM data for personalized messaging. Jack will demonstrate how to pull CRM data to enhance campaign personalization. - 10:45 AM - 11:00 AM: POS Data for Audience Segments
Discover how POS data can improve your targeting in Meta, ensuring the right message reaches the right customer.
Requirements:
- Laptop with internet access
- Access to your Meta advertising account
- CRM access (optional)
- Basic Paid Social knowledge recommended, but not required.
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