Tech-o-Thon: Supercharge your Christmas campaigns using Paid Social & CRM tools

<p id=""><strong id="">Session Overview</strong><br>Join Jack Edge from <a target="_blank" href="<http://edgey.co/>" id="">Edgey.co</a> for an exciting, hands-on Techothon event where marketers will learn how to supercharge their Christmas campaigns using Paid Social and CRM tools. Hosted by Tech on Toast and partnered with Lightspeed, this session is designed for marketers looking to boost their holiday performance with targeted and data-driven strategies.</p><p id=""><strong id="">What to Expect</strong><br>The session will kick off with a top-level strategy discussion on Christmas marketing, followed by an interactive, hands-on workshop. Jack will guide you through setting up and optimising Paid Social campaigns using Meta (Facebook &amp; Instagram), as well as how to incorporate CRM for more personalised, cohesive messaging.You’ll also learn how to integrate POS data into your strategy, feeding valuable customer insights into Meta to target audiences with the right messages at the right time, making your holiday campaigns more effective.</p><p id=""><strong id="">Agenda</strong>:</p><p id="">• <strong id="">9:15 AM - 9:30 AM</strong>: Welcome &amp; Xmas Marketing Strategy Overview<br>Introduction to the session, hosted by Tech on Toast, followed by Jack Edge’s insights on crafting high-impact Christmas marketing campaigns using Paid Social and CRM.</p><p id="">• <strong id="">9:30 AM - 10:15 AM</strong>: Hands-On Workshop: Meta Ads for Xmas<br>Bring your laptops! Dive into live creation and optimisation of Meta ads (Facebook &amp; Instagram). Jack will guide you step-by-step through audience targeting, ad creatives, and campaign performance tracking.</p><p id="">• <strong id="">10:15 AM - 10:45 AM</strong>: CRM Integration for Better Customer Targeting<br>Learn how to align CRM data with your Paid Social strategy for consistent messaging. Jack will show how to pull customer data from your CRM and use it to drive personalisation in your campaigns.</p><p id="">• <strong id="">10:45 AM - 11:00 AM</strong>: POS Data: Feeding Customer Insights into Meta<br>Discover how to use POS data to create better audience segments in Meta, so you can send the right message to the right customer at the perfect moment. This final session will help tie everything together for a truly data-driven approach to holiday marketing.</p><p id=""><strong id="">Requirements</strong></p><p id="">• A laptop with internet access<br>• Access to your Meta advertising account<br>• CRM access (optional)<br>• Basic knowledge of Paid Social is recommended but not required</p><p id=""><strong id="">Don’t miss this chance to get hands-on experience and actionable insights for your Xmas campaigns!</strong></p><h3 id="">Location</h3><p id="">Market Halls Oxford Street, W1G 0BD</p><p>‍</p>