Tables Turned: Inside Prezzo’s Loyalty Relaunch – Recorded Live with Tech on Toast & Pepper

📅 Tuesday 15th July | 🕛 9:00 AM – 11:30 AM | 📍 Market Halls, Paddington | 🎟️ 50 Places Only

Hosted by Tech on Toast x Pepper

🤔What’s loyalty really worth in 2025?

In a world where 73% of UK diners say they want more personalisation, and 47% are actively joining loyalty schemes to save money, how do you create a guest experience that’s both valuable and memorable?

Loyalty programmes in hospitality aren’t just a marketing add-on anymore, they’re a core part of the digital guest journey. From tiered rewards and gamification to subscriptions and emotional touchpoints, the brands getting it right are seeing repeat visits up by 25%, and spend per head significantly higher than non-member's

So how are they doing it?

Join us for a sharp, insight-packed morning exploring the relaunch of Prezzo Italian. From their new app (which went straight to #1 in the UK App Store) to their loyalty-first marketing strategy. Alongside brand-new research from Pepper, we’ll unpack how operators and marketers can drive retention, frequency and deeper guest connection – not just transactions.

🎤Hear from the brand driving change:

• David Broom – Chief Information Officer, Prezzo Italian
• On rebuilding the digital experience from the ground up – and what actually drives app adoption and repeat visits.
• Mark McCulloch – Chief Marketing Officer, Prezzo Italian
• On brand resurrection, emotional loyalty, and creating a compelling reason to return in a crowded market.
• Pepper HQ
• Sharing fresh insight from their upcoming loyalty report – looking at trends across QSR and casual dining, plus what really matters to guests in 2025.

The session will be recorded live for the Tech on Toast Podcast, so the conversation doesn’t stop when the event ends.

🧠Why attend?

• Discover what’s driving loyalty in 2025 – from gamification and tiers to emotional recognition
• Learn how Prezzo Italian’s app relaunch led to over 10,000 redemptions in a single day
• Understand why members of loyalty schemes spend 37% more on average
• Compare QSR vs Casual Dining trends – and see how loyalty strategy differs by format
• Take away real examples of what works (and what doesn’t) – from Pizza Express to Pret
• Network with fellow hospitality marketers, tech leads and ops leaders
• Enjoy a free breakfast and relaxed, honest conversations (no pitching – just insight)

🥐Event details:

• Location: Market Halls, Paddington
• Date: Monday, July 15th
• Time: 9:00am–11:30am
• Breakfast: Freshly brewed coffee, pastries & fruit – on us
• Capacity: Just 50 seats – first come, first served

📲Save your seat.

Spots will go fast – this is a one-off deep dive into the future of hospitality loyalty with one of the UK’s most recognisable high-street brands.