When Costs Move Faster Than Prices - Hosted in Partnership with Openr

When Costs Move Faster Than Prices

Produced by Tech on Toast in collaboration with Openr

Hospitality pricing isn’t broken, but it is too slow.

Costs are now moving weekly, sometimes daily, yet most pricing systems and approval processes are still built for stability. The result is a growing gap between commercial intent and operational reality. Operators know what needs to change, but struggle to execute price updates quickly, consistently and with confidence across menus, EPOS, websites and delivery platforms.

At this session, Tech on Toast and Openr will launch new industry research exploring why pricing agility has become one of the most constrained capabilities in hospitality, and how slow execution is quietly eroding margin and guest trust.

Joining the conversation are Annica Wainwright, Alice McCombie, Joel Robinson, and Chris Fletcher. Together, they bring operator, commercial and technology perspectives on how pricing decisions actually play out in multi-site businesses.
The discussion will cover:

• Why pricing agility is becoming a strategic differentiator
• How slow menu updates impact margin and guest confidence
• The concept of Margin Velocity and why speed now matters as much as accuracy
• The shift towards real-time pricing and seamless digital menu management

If your costs are moving faster than your menus, this session will help you understand why, and what needs to change.

Operators only – Limited places available!
Networking & breakfast included