This week, Chris Fletcher is joined by two guests with serious flavour and flair: James Packham, founder of cult bacon sandwich brand Le Swine, and Nick Clark, founder and MD of Sheffield-based creative studio 93FT. What starts with a bacon butty turns into a masterclass in brand building, creative bravery, and how friendship can drive business success.
Together, they unwrap:
How a stolen sandwich sparked a business
Turning a street food truck into a brand with national reach
Designing a café that feels nostalgic and new
Why great design is more than just visuals – it’s storytelling
The rise of ‘hole-in-the-wall’ dining and micro-concepts
Working with heritage suppliers and building guest experiences that last
Expect plenty of laughs, some seriously tasty storytelling, and honest chat about scaling without selling out.
🔥 Why Listen?
Whether you’re running one site or rolling out fifty, this is a must-listen for anyone building a hospitality brand from the ground up.
🛠️ Guests:
James Packham, Founder, Le Swine
Nick Clark, Founder & MD, 93FT
🍳 Highlights:
The “bacon epiphany” moment in Clerkenwell
Designing with intention: from colour palettes to reclaimed floors
Navigating Covid with care kits and delivery hacks
The importance of supplier relationships in hospitality storytelling
Becoming an employee-owned creative agency
📦 Try it yourself:
Head to leswine.co.uk to grab a bacon kit or visit the café in East Sheen.
Design inspo? Visit 93ft.com or connect with Nick Clark on LinkedIn.
