The Hospitality Front Door: Gregers Knudsen on Comms, Culture and Killing App Fatigue

Your team doesn't think about ops, people and culture as separate problems. They just want to know when they're working and where to find stuff. So why do most hospitality businesses still run their workforce across six or seven different apps?

This week Chris sits down with Gregers Knudsen, founder of Monotree, the employee "front door" app that pulls comms, learning and operations into one place for multi-site hospitality. Gregers came up through Planday and built Monotree off the back of watching businesses with 1,000+ employees run their entire company on Facebook groups and WhatsApp.

They get into why that's a problem, how you actually move a workforce off WhatsApp, and what changes when your engagement data finally lives in one place. Plus the open API, customers building reports straight into Claude, and a smart idea on capturing what people know before they walk out the door for good.

Honest, operator-first chat about the bit of the stack everyone has and almost nobody has properly fixed.

A few lines that stuck:

"Good tech is just when you don't really think about it."

"We want to be the heavy use guys."

"If your providers don't have an open API, switch them now. Your data is your precious thing."

Find Gregers and Monotree at monree.com, on LinkedIn, or just at dinner. He eats out a lot.

This episode is supported by Lightspeed. EPOS and payments built to keep service flowing when the patio's packed and the game's on every screen.